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GORUCK
GORUCK is a premium brand specializing in rugged gear and fitness challenges inspired by the Special Forces. Their online presence needed to reflect not only the durability of their products but also the spirit of their tight-knit, mission-driven community.
Category
E-Commerce · Outdoor & Fitness · Consumer Goods
Client
Date
Sep 1, 2024
What We Did
We partnered with the GORUCK team to refine their e-commerce experience from the ground up. With a focus on performance, usability, and storytelling, the site was designed to support a wide range of users, from elite ruckers to first-time customers.
Custom Shopify Development: Built a responsive storefront that showcases GORUCK’s core products rucksacks, apparel, and gear while also supporting event registration and community engagement.
Performance Optimization: Enhanced load times and ensured smooth navigation, even with high-resolution product imagery and video integration.
Mobile-First Experience: Recognizing the high mobile traffic, we prioritized clean, fast, and conversion-optimized design for all device types.
Storytelling Integration: Emphasized brand authenticity through seamless integration of blog content, event info, and real user stories.
Outcome
The result is a bold, resilient online experience that matches the GORUCK ethos. Their new platform not only increased conversions but also strengthened their brand's connection with a loyal community of everyday warriors.
